IFM Overview · Section 03

Investor & Institutional Backing
Who stands behind us

18 versions side by side, every one at the real on-screen size of the Wefunder body column, 720px. Every number below is measured live by script, not self-reported by whoever built the version.

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The call for this section · from STRATEGY.md

这一节手上有四个真名字,却只点了两个,然后用 17 个形容词去补那个缺口。

Banner 的活就是把这笔账倒过来:形容词一个不留,四个名字全部印出来,

唯一保留的那句编辑话讲的不是"他们多牛",而是"他们什么时候进来的"。

投资人名字是自证的东西。**你一旦需要形容 Y Combinator 有多 prestigious,

读者反而会怀疑你知不知道 YC 是什么。**


A · 名字墙(Name Wall) A-namewall

On-screen height413pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

赌的是什么 —— 赌名字本身就是画面。这一节手上有四个真名字,原文只点了两个、

然后用 17 个形容词去补那个缺口。这一版把账倒过来:形容词一个不留,四个名字全部印出来,

而且印到跟标题一个量级的字号,让读者是"读名字"而不是"扫logo"。

最后一行落在 Trevor Blackwell — Y Combinator cofounder · OpenAI founding member 上,

整块 banner 力度最大的一句留在最后收尾。

用了哪张照片 —— 一张都没用,是主动选择。 素材库 83 张里跟投资人有关的是 0 张,

硬塞一张机器照进来跟"谁投了我们"没有逻辑关系。招股书里名字墙本来就成立,

版面全部让给四行字。

实测上屏高度 413px(≤420 预算,余量 7px —— 三版里最紧的一版)。


B · 名单块(Cap Block) B-capblock

On-screen height309pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

赌的是什么 —— 赌引用比宣传可信。同样四个名字,这一版不把它们放大,

反而收进右边一个白底带框的小块里,做成"从文件里摘出来的一段记录"的样子:

灰底表头写 Backers,下面四行,每行名字加一行等宽头衔。

版面上字最大的地方留给论点(H1),名单本身用文件的语气说话。

赌的是招股页读者对"看起来像记录的东西"比对"看起来像 logo 墙的东西"更买账。

用了哪张照片 —— 一张都没用。 跟 A 版同一个理由:素材库里跟投资人有关的照片是 0 张,

配一张机器照进来是噪音。这一版更彻底 —— 它连视觉重量都不想要,就想被当成一段文件。

实测上屏高度 309px —— 三版里最矮,比 A 版省 104px,

420 预算还剩 111px。整页节奏紧的时候这一版最好塞。


C · 台面(Slab) C-slab

On-screen height407pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpness2× or better2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • new-hero-hardware-hi.jpg 2160×1215 · 718px on screen
Notes from whoever built it

赌的是什么 —— 赌照片可以替标题收尾。这一节的 H1 最后一个词是 robot,

句号一落,下面整条就是那台 robot。所以这一版把照片压成一条满栏窄带垫在最底下:

它不是在说"我们有机器"(那是第 1 节的活),它是在替 H1 说完后半句 ——

"before there was a robot" —— 那么现在有了,喏。

读者一屏看完既知道谁投的,也知道那笔钱变成了什么东西。

用了哪张照片 —— ../../media/new-hero-hardware-hi.jpg(2160×1215)。

选它有三个理由:它是库里分辨率最高的一张(满栏 718px 只需要 1436,它有 2160,

余量 1.50×,笔记本上不会糊);横切成 138px 窄带之后左侧亮墙、右侧机身,

自成一条从亮到暗的渐变,字幕牌正好落在右侧暗部;最要紧的是**它看起来像资产,

不像咖啡馆生活照** —— 这一节讲的是资本,配图就该是资本买到的那台设备。

照片上一个字都不压,只在右下角挂一个等宽小字幕牌。

实测上屏高度 407px(≤420 预算)。


D · A · 名录(Ledger) D-ledger

On-screen height405pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

赌的是名字自己有分量。 原文 178 词里只有 9% 是可核实的专名,却漏掉了 Soma Capital 和

Asymmetry Ventures 两个真名字。这一版把名单补全、把 22 处形容词全删,做成一张四行的

cap-table 名录:名字栏定死 240px,角色和底条都从同一条纵线起跑,整块面板只有一条纵向

节奏线。amber 只上在 roboticist 一个词上,四个投资方名字全素色。

一张图都不用。 §3 分图时故意没给满栏照片,因为它不需要:这一节的内容本身就是一串名字,

照片只会跟名字抢注意力。八张媒体报头留给 B 版。

实测上屏高度 405px(≤420 预算)。


E · B · 报头墙(Press Wall) E-presswall

On-screen height397pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpness2× or better2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • presslogo-the-daily-illini.png 380×112 · 152px on screen
  • presslogo-the-news-gazette.png 380×112 · 152px on screen
  • presslogo-palo-alto-online.png 380×112 · 152px on screen
  • presslogo-the-campanile.png 380×112 · 152px on screen
  • presslogo-smile-politely-masthead.png 771×117 · 323px on screen
  • presslogo-u-of-i-research-park.png 380×112 · 152px on screen
  • presslogo-illinois-tec.png 380×112 · 152px on screen
Notes from whoever built it

赌的是第三方证据要能被"认出形状"。 名字要读,logo 一眼认出来。原文完全没用上媒体这条线,

这一版把它做成主角:上半暖纸放标题和 900+,中间四栏放投资方(压成小字),下半一整块深色

报头板放 7 家媒体。信息层级跟 A 版正好倒过来。

用了 7 张 presslogo-*.png。板必须是深色:这批 PNG 是白色描边的透明图,放暖纸上隐形;

filter:invert(1) 能救 6 张,但 Smile Politely 的红半圆会翻成青色。改社徽不如用它本来的样子

—— 代价是深色占了 45% 高度,跟 BRIEF「底色是暖纸」擦边。不接受就选 A。

实测上屏高度 397px(≤420 预算)。


F · liveround F-liveround

On-screen height396pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


G · quote G-quote

On-screen height422pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


H · press2 H-press2

On-screen height665pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpness2× or better2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • presslogo-the-daily-illini.png 380×112 · 82px on screen
  • presslogo-u-of-i-research-park.png 380×112 · 82px on screen
  • presslogo-smile-politely-masthead.png 771×117 · 82px on screen
  • presslogo-the-news-gazette.png 380×112 · 82px on screen
  • presslogo-illinois-tec.png 380×112 · 82px on screen
  • presslogo-palo-alto-online.png 380×112 · 82px on screen
  • presslogo-the-campanile.png 380×112 · 82px on screen
  • press-di-2019.png 1180×700 · 64px on screen
  • press-rp-2021.png 1180×700 · 64px on screen
  • press-sp-2022.png 1180×700 · 64px on screen
  • press-camp-2025.png 1180×700 · 64px on screen
Notes from whoever built it

(no NOTES left for this version)


I · earlybird I-earlybird

On-screen height420pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


J · logogrid J-logogrid

On-screen height619pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


K · perks K-perks

On-screen height411pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


L · ladder L-ladder

On-screen height475pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)



N · spotlight N-spotlight

On-screen height409pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpness2× or better2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • new-paloalto-busy-up.jpg 1440×810 · 300px on screen
Notes from whoever built it

(no NOTES left for this version)


O · hook O-hook

On-screen height114pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


P · compact P-compact

On-screen height243pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


Q · toptier Q-toptier

On-screen height195pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpnessNo image used2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • This version uses no photographs
Notes from whoever built it

(no NOTES left for this version)


R · summit R-summit

On-screen height560pxBudget 420px
Horizontal overflowNoneMust be none
Image sharpness2× or better2× on-screen width
Text-over-photo contrastPasses AAWCAG ≥4.5:1
Wefunder body column · real width 720px Open this version on its own ↗
Photographs used
  • new-paloalto-busy-up.jpg 1440×810 · 292px on screen
Notes from whoever built it

(no NOTES left for this version)


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