The Palo Alto store at a busy hour: full tables, laptops, and the service counter behind them
Section 06 · Company Journey

From a university lab
to three stores.

Founded September 2018 in a University of Illinois lab. Three stores open today, and $1,735,844 in revenue to show for it.

$1,735,844 Revenue to date Three stores · Sep 2023 – Jul 2026 · verified by monthly POS records
240,000+ Cups served All three stores since opening · POS-verified
$0 Product marketing Of $4,700 total marketing spend in 2025 · POS-verified
Audited financial statements · FY2024 $414,341 → FY2025 $554,212 · +33.8%