Section 06 · Company Journey

From a university lab to three stores.

Founded September 2018 in a University of Illinois lab. Three stores open today, and $1,735,844 in revenue to show for it.

Founded · University of Illinois lab
Cozad New Venture Challenge
Palo Alto store
opens · Oct
Champaign matcha
house · Mar
2018
2019
2024
2025
2026
$414,341FY2024
Audited
$554,212FY2025 · +33.8%
Audited
$262,534Q1 · Jan–Mar
POS-verified
$1,735,844 revenue to date Three stores · Sep 2023 – Jul 2026 · Verified by monthly POS records · 240,000+ cups served