Section 02 · Market Validation

In all of 2025 we spent $4,700 on marketing.

None of it on product marketing — customers found us, and posted, on their own.

Total marketing spend FY2025 $4,700
of which, product marketing FY2025 $0
Cups served, three stores To date 240,000+
Google rating · 623 reviews, three stores 2026-07-05 4.8★
Point-of-sale records · Google Maps, captured 2026-07-05 · cups are cumulative since opening
A full room at the Palo Alto store: customers at tables with laptops and drinks