Section 02 · Market Validation

In all of 2025 we spent
$4,700 on marketing.

None of it on product marketing — customers found us, and posted, on their own.

$0Product marketing · FY2025
4.8★623 Google reviews · three stores
240,000+Cups served · to date
Two customers grinning with Yummy Future matcha cups, posted to the store feed
Triple blueberry matcha in a Matcha House cup, photographed by a customer
Customer holding a strawberry cream matcha against the terracotta wall
Three customers touching cups together outside the store
Customers working with laptops in the Palo Alto cafe
Point-of-sale records · Google Maps, captured 2026-07-05 · cups are cumulative since opening
@yummyfuturebay · @yfmatchahouse · @izzyphilliips · @hannah.tags — brand-owned and tagged customer posts