Why we opened a matcha shop three minutes down the same street — on the same robotic platform.

We didn't convert Champaign 609. We opened a second Champaign location, 401, a three-minute walk down the same street, as a dedicated matcha shop under a new sub-brand — Matcha House by Yummy Future. New recipes. New in-store visuals. New menu. Same robotic unit. Same software. Same service model. Concept to live in under a week.