Two Champaign stores, one street, three minutes apart. We expected cannibalization. Instead, both stores kept running and the new one stacked on top.
609 held its coffee base; 401 opened a new daypart of students, remote workers, and matcha-curious customers ordering through the same software stack that pulls espresso three minutes down the road. 401 sits on a quieter stretch of the same street — the kind of slot a labor-heavy concept usually can't underwrite. Robotics let us take it.