Two stores, three minutes apart, two product lines — one machine.

We didn't convert Champaign 609. We put 401 three minutes down the same street on a different sub-brand — Matcha House by Yummy Future. Same robotic unit, same software, same service model.

609 · COFFEE · DEC 2024 401 · MATCHA · MAR 2026

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DAYS · CONCEPT
TO LIVE

No cannibalization — 609 held its coffee base; 401 stacked a different daypart and drink on top, same machine, different brand on the cup. One hardware line carried two product lines at once.